When it comes to starting a photography business, it can be a scary proposition. There’s all the expenses – getting the necessary photography gear. There’s also the business expenses of renting an office or studio space, buying computers and other office supplies, and marketing, too. The time investment is pretty significant as well.
And all that without much of a guarantee that your business will be successful, either. But it doesn’t have to be scary. In fact, there’s a way to build a strong photography business that minimizes all of the issues above – building your business with a franchise. Let’s take a look at three primary benefits of building your photography business in this manner.
You Have Support and Guidance
When you become a franchisee, particularly with a high-end franchise like Spoiled Rotten Photography, you get the benefit of having support and guidance of experts along the way. There’s no worry about how to get your business off the ground, no worry about what to do next. Instead, you have photographers and people with business savvy there by your side, from start to finish, such that you have a strong foundation upon which to build your business.
From the outset, a franchise gives you the opportunity to learn all the skills you need to be successful.Franchisees of Spoiled Rotten Photography participate in a two-week training course where they learn all the processes and procedures needed to build a successful business. That includes training on photography topics like exposure, composition, posing, camera gear, and plenty of hands-on training in lighting techniques.
There is also extensive training in customer care, business basics, accounting, and other essential business topics. In fact, with a franchise, you have a complete support team that’s available to help you with any issue. In the case of Spoiled Rotten Photography, there are also bi-weekly conference calls and an annual owner’s conference to keep you up-to-date on the latest business practices and photography techniques. In other words, you’re in business for yourself as a franchisee, but you aren’t in it alone. You have a built-in support network dedicated to your success. Talk about peace of mind!
Part of the difficulty of starting a photography business is that you simply don’t know if you’ll have a steady income stream, particularly in the early stages. That’s due to many factors, not the least of which is getting your name out there for the public to see and hear. Marketing is certainly key to getting people to call you and book you for a session, but when you start your business as a franchisee, you have a leg up.
Because you can capitalize on an already-established brand…
Take Spoiled Rotten Photography as an ideal example.
They are known across the country as the premier child portrait company. And that benefits you because you can immediately draw on their reputation to build awareness of your business in your area. With that awareness comes more clients, sooner rather than later, and a dependable income sooner rather than later, as well.
No Experience (Or Studio) Required
As I noted in the introduction, when you start a photography business, two major considerations are if you have the photography skills and the equipment to even start a business. If you don’t, that means spending a lot of time and money getting the gear you need and taking classes to learn how to be a professional photographer. But when you opt to start your business as a franchise, you don’t have to worry about those things.
For example, Spoiled Rotten Photography doesn’t require you to have any professional photography experience because they’ll train you how to be a photographer and a businessperson, too. That means you’ll know how to get setup for a portrait session, how to pose your clients, how to light the portrait, how to take the photos, and even how to edit them. What’s more, Spoiled Rotten Photography is home-based. Because they serve high-end schools, franchisees bring their mobile studio right to their clients.
You’ll receive fresh, modern studios each spring and fall that you can transport in a mid-sized SUV right to the door of the school that’s booked your services. There’s no worry about renting studio space, no concern about your backdrops being out-of-style.
And what’s that mean for you?
Higher profits and a more efficient business!