Over the last year, Nike has been making a move to more closely align itself with New York City. The company, which, for so long has been most closely associated with Oregon, where it was founded, has been looking east. Just today, it unveiled its New York headquarters, and AD got an exclusive sneak peek. NYHQ, as the space is called, will serve as the company’s hub for New York City and the Eastern United States, with its global headquarters remaining in Oregon. Designed by Nike’s Workplace Design + Connectivity (WD+C) team in partnership with Studios Architecture, the workplace spans six floors of an office tower in Midtown Manhattan.
“Our overarching idea was looking at sport through the lens of New York City,” explained Matthew Kneller, Director of North American Communications at Nike. “We’ve highlighted amazing New York sports moments and Nike athletes through graphics, image, illustration, color, typography, and space.” To that end, they brought in a team of design collaborators, including some from New York, such Dark Igloo, a graphic design firm. Much of the furniture was made close to home, in Brooklyn, with such brands as UHURU Design.
The 147,000-square foot-space . . .
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